OBJECTIVE
The Realm Agency had to occupy a bold and vast residency as a key competitor in Dallas’ luxury real estate market.
TWO YEARS LATER
The Realm Agency originally began as an elevated apartment locating service, and is now a full-service real estate agency with clients across DFW, Houston, and Austin. The Gregoria Group continues to consult, design, and create various assets—including the “iconic” business cards for their ever-expanding team of Realtors.
Every single time I hand out my business card, the person receiving it swoons over it...the design is definitely eye-catching yet minimal at the same time. If you're looking for a luxury designer, Gregoria Group is a must!
Primary Colour
JET NAVY
Accent I
NUDE / BLUSH
Accent II
STEEL GREY
Metallic Finish
GOLD
THE COLOUR PALETTE
We chose Jet Navy as the primary colour for The Realm Agency. We also decided that black is not to be used, allowing the dark navy to be the heaviest tone in the identity.
Secondary colours include: nude, grey, white, and gold. However, gold is just a finish, and should only be used as a tangible foil or metallic accent.
THE ICON
The Realm Agency’s mark was inspired by optical illusion.
Which did you see first: a gem, or a room? Because it’s both.
(The word realm means kingdom and they are in
the business of selling rooms, lots of rooms…)
TYPOGRAPHY
By Rounding out select angles within the logotype, we’re not only adding visual interest but delivering a more friendly and approachable aesthetic.
“Gregoria Group is hands down the best for any digital design. They go above and beyond to deliver the most beautiful masterpieces. We are beyond happy with our new website. They listened to exactly what we wanted and made it a thousand times better. Honestly can’t say enough good things about Gregoria Group. Highly recommend!!”
KINSEY NEWMAN
Marketing Manager
The Realm Agency
VISUALLY APPEALING
We’ve seen our branding guidelines interpreted into various mediums, but never in the form of a cake. Yum!
It all begins with an email, text, or
phone call to The Gregoria Group.