FAST FASHION: From the Archives


Prolific online retailer, Neiman Marcus, needed main/entry graphics refreshed on their site in large volumes.

Because items would sell out or needed to be replaced ~3 days, the goal was an even balance of volume and attention to detail.


By implementing technology similar to A/B testing, we could serve up a minimum of two images at once. For example, if a customer visited the Shoe Category on day one, they would see a Manolo Blahnik graphic. On their next session, the cookie would associate their IP with image A, and thus, the customer would see image B, a Christian Louboutin.

When selling at a mass scale like Neiman Marcus, it’s important to serve up as many relevant products as possible. It not only increases ROI but gives the illusion that Neiman Marcus is a brand that consistently carries the brands you love, which is true. It’s not an illusion but a direct reflection of the industry at large.

To be completely honest, this is a very primitive idea. This was available in 2010. So today there is simply no excuse to optimize your e-com offerings through strategic and dynamic avenues. We could talk about this all day!
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