SOLUTION

By implementing technology similar to A/B testing, we could serve up a minimum of two images at once. For example, if a customer visited the Shoe Category on day one, they would see a Manolo Blahnik graphic. On their next session, the cookie would associate their IP with image A, and thus, the customer would see image B, a Christian Louboutin. When selling at a mass scale like Neiman Marcus, it’s important to serve up as many relevant products as possible.